5 Things You Should Do After Earning An Event Certification

Congratulations on earning your event certification!  Now what?  It is important to begin your event career with a firm foundation.  Follow the 5 steps below to create a sustainable career as a certified event planner.

1.Know Your Event Types.  It is common for new event planners to declare that they can plan any type of event, but this is not a good idea. It is best to narrow down your event type to the events that you have experience with planning.  Maybe you have planned your own wedding or birthday parties. Maybe you plan the office parties and conferences.  Think about what you currently plan and start on this path as an event planner.  As you gain more experience, you can broaden your event types.


2. Determine Your Digital Apps. Microsoft Office is not enough.  Event planners must become familiar with apps and software programs to plan and organize seamless events.  People want to contribute to the process of event planning and the right apps make it possible for everyone to stay on track to meet deadlines.  Most apps can help you create seating arrangements and sell event tickets.  The best part is having apps that generate name badges and electronic sign-ins.


3.Master Your City. The most valued event planners are those that are knowledgeable about the top hotels, restaurants, and event venues in their city.  Take time to write down a list of the best venues in your area including country clubs, wineries, museums, libraries, rooftop terraces, hotels, restaurants, beaches, fine dining, and recreational activities such as yoga, swimming, and hiking.  After you create a list, go visit the places and meet with the site coordinators.  Ask them questions such as room layout, maximum capacity, food and beverage minimums, deposits required, parking fees, etc.  Be sure to determine if the customer service and cleanliness is up to your standards.  Let them know that you would like to add them to your preferred venue list to recommend to your clients or employer.


4.Build Vendor Relationships. Throughout your career, you will be interacting with caterers, florists, photographers, entertainers, speakers, audiovisual technicians, and pastry chefs.  Most venues do not have onsite vendors and you will need to research and find the vendors that are a good fit for your events.  It is important to build vendor relationships to handle last-minute changes or challenges that most events endure.  As an event planner, you will be expected to negotiate with vendors to create reasonable estimates to keep expenses within your client’s budget.


5.Assemble a Portfolio. Keep track of the events that you organize from the invitations to the pictures to the reviews and put them in a pdf file. You can create a digital portfolio on Canva, and it should include images of the venues that you recommend, images of the work from your vendors, menu ideas, your education and certifications, a bio, and a professional picture of yourself.  Save it as a pdf or upload to your Google Drive to create a link you can share.  You can also use the content from your portfolio for your social media and website.  To give your portfolio and extra push, start collecting professional references from your LinkedIn profiles.  Positive feedback goes a long way especially when it is coupled with an event certification.

Still waiting to earn your event certification?  Don’t wait, you can enroll today at www.correlationsllc.com.

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