ABOUT US

About the Instructor


Helena Paschal is an influential voice for event planning and professional development. She is an inspirational speaker, author, and trainer. Helena is the founder of Correlations Professional Training & Development, a company dedicated to training administrative assistants, marketing leaders, college students, and entrepreneurs with strategic event planning skills.

As an Event Planner, she has planned over 500 successful events including Exhibitions, Conferences, Food Festivals, Golf Tournaments, and Product Launches for corporations, non-profit organizations, and individuals. She challenges her audience to plan on purpose to discover their value in creating strategic plans, developing budgets, becoming more organized, and mastering time management.

Helena earned a Master's Degree in Organization Development coupled with a Professional Development Certification, 15 years of experience, and features in Forbes and Hostess with the Mostess has made her a highly sought-after public speaker and facilitator. She has presented for Fortune 500 companies from Delta to NASA to Ivy League Universities including Harvard and the University of Pennsylvania.

Helena can POP into your next workshop with these topics:


POP (Plan On Purpose): Step-By-Step Event Planning

Wedding Planning on a Tight Budget

Professional Development: Organization & Event Planning

Women's Empowerment: The Power of Your Value

Certified Event Plan: The Event Planning Certification Training Program

Speaker Topics

Learn how to plan, organize, and host events like a professional Event Planner even if you have no prior experience. Invite your team to join Helena Paschal for a one day or two-day workshop designed to help participants become Certified Event Planners. The program can be brought onsite to your company, conferences, and break-out sessions. Most employees feel event planning is not their primary job and it pushes them completely out of their comfort zone. Administration and Marketing Departments often say the events just keep landing in their laps whether they want them or not!

What You Need to Know to Make Your Next Event Engaging and Memorable

How to Inexpensively Incorporate Entertainment

What to Look Out for in Planning an Offsite Event

The Four Types of Event Plans

Organization Tips

How to Create a Menu with the Quantities Needed

How to Create an Event Team

The 3 E’s of Event Planning

Helena brings forth optimism, confidence, self-esteem and emotional strength to help women identify their value. She taps into fear, emotional fragility, anxiety, and lack of purpose as personal setbacks restricting the untapped potential of the power and value of women. Helena draws upon her personal wisdom and experience to help participants push the reset button on their lives to reinvent their purpose. She empowers women to become accountable to their strengths to live their life with passion and fulfillment.

How to Get More Money for Weddings

Where to Find a Wedding Gown

How to Save Big on Centerpieces

Finding a Low-Cost Photographer and Videographer

Feeding a Crowd of People with Little Money

Unique Gifts for Wedding Favors

How to Make a Wedding Veil

How to Craft Gorgeous Ceremony and Reception Decorations

Learning presentation skills can enhance your credibility and it helps your organization achieve performance goals. A lack of presentation skills can damage your credibility. Listeners become skeptical whether to trust you and unsure of how to move forward.

Participants will learn how to:

Transform ideas into influential storytelling presentations

Align presentations to audience concerns

How to create openings that grab attention

How to use verbal and non-verbal behaviors to build trust

How to adapt the presentation training to contribute more effectively in meetings, conversations, answering tough questions, and even email communication

BUSINESS BENEFITS • Build confident employees • Develop new leaders • Onboard new hires more effectively • Effectively share ideas • Launch new projects with success • Make meetings more productive • Boost return on conferences and sales meetings

Helena shares how small steps can lead to big results! Learn how to transform your passion into a profitable business! From networking to marketing, this training will prove to be a catalyst to help you start, run, and develop a successful business. Customize this training as 30 minutes-90 minutes of training. It is perfect for campus events, seminars, conferences, and aspiring business owners.

Everyone can benefit from a healthy dose of motivation!

Send an email to info@correlationsllc.com to book Helena to speak at your next conference, convention, expo, workshop, campus event, or special event!

2 DAY EVENT PLANNING CERTIFICATE PROGRAM

The Event Planning Certificate Program is non-refundable or transferable.

 
Core course content includes:
• Introduction to Special Events
• Meeting Planning Basics
• Food and Beverage Planning
• Event Marketing and Promotion
• Site Selection and Contract Negotiation
• Financial Management of Meetings & Events
• Starting your Own Business in the Meeting and Event Planning Industry
• Sponsorship and Fundraising
• Social Media in Event Marketing and Planning
• Event Portfolio Tips

Course Content Descriptions

Introduction to Special Events
Learn how to plan successful special events such as receptions, grand openings, and theme parties. We will provide you with the basic guidelines and tips you need to identify the purpose of the event, define the event's format, select a location, and develop event activities.
Meeting Planning Basics
You have been given the responsibility of planning an event. Let us show you where to begin. By learning just a few of the basic concepts involved in planning or coordinating a meeting, you can ensure a smooth running event. We will provide you with valuable resources for finding information, checklists, and event vendors. We also give you information about career opportunities in the event planning industry.
Food and Beverage Planning
Learn how to enhance your programs with successful food and beverage planning. We will explain policies and guarantees. We will also provide formulas for order pricing, tips on menu planning, and how to plan for special menus and theme parties. We will teach you how to effectively communicate with catering staff, how to read contracts and confirmations, and on-site coordination guidelines.
Event Marketing and Promotion
Effective marketing and promotion to your audience is critical to your event's success. You will learn several marketing tools and techniques, and how to use them to your organization's advantage. You will get practical strategies in creating an event marketing communication action plan before, during, and after your program.
Site Selection & Negotiation
Selecting a location is a complicated process involving more than just booking rooms or choosing menus. We will cover how to make the initial contact with a site, what to negotiate, effective site inspection, how to contract with a site, cancellation clauses, and ADA requirements.
Financial Management of Meetings and Events
Creating a budget and developing a plan to implement it are essential for the success of any meeting or event. Participants will learn how to forecast revenues and expenses, how to prepare spreadsheets, cost control, and profit and loss analysis. Bring your calculator if you are ready to dive into the core of professional event planning!
Starting your Own Business in the Meeting and Event Planning Industry
When is the best time to start your own business? Think you have what it takes to succeed? We will explore the basics in building an event business, from building your reputation and potential client base, to effective marketing, available resources and the necessary steps to help you succeed.
Sponsorships and Fundraising
Learn how to generate multiple revenue streams, design and sell corporate sponsorships, and get free Marketing and Public Relations for your events.
Social Media in Event Marketing and Planning
Learn how to use Social Media to increase attendance at your meeting or event. A lack of event marketing is the number one reason why events fail. Marketing starts months prior to the event with announcing. During the event you can continue to market to those who couldn't make it. After the event you can promote your next event.

PRESENTATION SKILLS TRAINING

How much does poor communication cost your company? At Correlations, we know companies lose millions annually due to a lack of communication skills. How we communicate has a direct correlation to success and profitability.

ARE COMMUNICATION SKILLS A WASTE OF TIME AND MONEY?

Poor communication causes sales to slump, morale to sink, and employees to quit. We can improve your momentum and accelerate your performance with impactful communication skills. From your Executive Assistants, HR Leaders, Managers, and Event Planners.

Our clients have found that their new hires feel more empowered to align their presence with the objectives of the companies. Seasoned employees feel inspired to ignite momentum in areas that have grown stale due to a renewed sense of purpose.

The initial question should always be what is the cost? For training, materials, travel, lodging, and coming out of the field or out of the office for one-three days. Our training will make your team more effective with internal and external customers by 10% -30%, that’s a significant return on investment of your bottom line. (i.e. if you company projects $20 million in sales and we increase it at the very least by 10%, it equates to $200,000).


Registration Fee $995

Registration includes training, course workbook, and certificate. The fee is non-refundable or transferrable.

Limited to 12 participants

This is a hands-on course. The skills learned are applied during the course and can be used immediately in the work place.

How to Prepare an Impactful Presentation
Learn how to prepare with content organizational patterns. Learn the four Cs of successful content. Understand what it takes to get people to listen. Get clear and specific about your goals for your presentation. Determine how you want to be perceived. Research what you need to know ahead of time. Master a confident and relaxed posture to communicate credibility. Use your eyes to connect with the listeners to build trust. Use pausing skills to change the pace, gather your thoughts, and heighten expectation.
Learn the Art of Presence
Learn the keys building and gaining credibility. Create interest with storytelling. Learn how to address nervousness. Analyze and understand your listeners' needs. Link your presentation to what your listeners care about. Close with a strong point of view statement or call to action. Receive constructive feedback from three perspectives. Review proven guidelines for creating impactful presentations.
Use Visuals to Enhance Audience Engagement
Practice professional techniques for using PowerPoint slides so that you can remain the focus and not the slides. Use the Correlations 5 point strategy as a guideline for presentations. How to properly use notes and maintain eye contact. Learn the effective use of backup slides and handouts. Learn how to effectively close presentations.
Handle Questions to Build Trust
Learn how to encourage questions from your audience. Use your own engaging questions to uncover needs to make sure the audience is following along with you. Align, respond, and maintain to handle challenges and objections. Learn how to positively defer a question to another time. Learn how to respond constructively when you don't have an answer.
Learn the Key to Closing a Presentation
Learn a simple way to get your entire audience to remember the details of your presentation.
After Training
Participants receive a 1 year access credit to attend this workshop again as a refresher for free. Plus, a $50 credit towards a new workshop or a 30 minute free coaching session.

6 WEEK ONLINE EVENT CERTIFICATE BOOT CAMP

REGISTRATION FEE $1,595

INCLUDES ENROLLMENT, TRAINING, WORKBOOK, ASSESSMENT, AND CERTIFICATE. THE TRAINING COURSE TAKES PLACE FOR SIX CONSECUTIVE WEEKS.

FOR STUDENTS WHO WANT TO BUILD A PORTFOLIO WITH REAL EVENT EXPERIENCE AND EXPERT FEEDBACK.

Description:

The 6 Week Accelerated Event Planning Boot Camp is a comprehensive overview of Professional Event Planning, with an emphasis on starting a business, budget development, and income generation. Career and business development is highlighted and illustrated with a workbook. Each week students can expect a weekly assignment every Monday morning and assignments are due the following Monday for six consecutive weeks. Each assignment is designed to develop a completed portfolio at the end of the course to share with employers and potential clients.

Requirements:

The course requires 4 assignments, 1 paper, and an assessment. The assignments are completed in either Word, Excel, or Power Point and should not exceed 2-4 pages of text weekly. The paper and the assessment are based on the workbook assignments, feedback, and critical thinking.

Students are encouraged to prepare their assignments as if they are going to give them to their employer or a potential client. Each assignment takes within 60-90 minutes to complete.


Grading:

Assignments: 40% Paper: 10% Assessment: 50%

About the Course

The Event Planning Online Boot Camp has been created for the busy professional with a minimal amount of time. Students can expect to spend at least 60-90 minutes each week towards each assignment. Students are welcome to contact their instructor frequently to answer questions and provide one-on-one support and guidance. The instructor will provide feedback and a grade after each assignment has been turned in.

Week 1—Fundamentals of Event Planning
Overview: The first week involves a step-by-step approach to successful Event Planning, which includes venue research. Students are also challenged to create a one page professional biography.
Week 2—Negotiations & Contracts
Overview: Students will discover the income potential for professional Event Planners. The second week is dedicated to creating an event while learning how to make money and how to create a contract.
Week 3—Financial Management
Overview: The third week takes a closer look at the financial aspects of Event Planning, which includes creating brand value with a service price list to make a profit.
Week 4—Food & Beverage and More
Overview: The fourth week includes BEOs (banquet event orders), menu planning, and vendor research.
Week 5—Developing a Portfolio
Overview: Throughout the Online Boot Camp, students will be exposed to various important aspects of Event Planning. The fifth week is designed to challenge each student to create a portfolio filled with pictures of venues, menu samples, event services, vendors, and more!
Week 6—Wrap Up with Final Paper & Assessment
Overview: The last week is a wrap up of everything covered throughout the course followed by an assessment. Certificates are mailed within 10-14 business days after completing the course.

Quick Route to Getting a Certificate

Pay the registration fee and get started immediately. There is not an application process or fee. We have pioneered a streamlined online program and in person training in six nationwide cities. There is no reason not to get certified this year.

Training That Fits Your Schedule

Our programs are tailored to meet the needs of busy professionals. Choose our two-day or six-week online training, or the blended training format combining online training and in person training.